TAFI | Visual Identity Redesign
Tafi is a newly established venture operating within the domain of industrial design furniture. In response to their quest for a fresh and distinctive visual identity, it's noteworthy that they already possessed a preexisting logo that had even been utilized for packaging purposes.
Given this established framework, it became apparent that our creative departure from this foundation would need to be cautiously measured, preventing any drastic deviations. Nevertheless, the remaining facets of their overall identity presented a considerable void, demanding the infusion of a novel and revitalizing contextual framework.
Given this established framework, it became apparent that our creative departure from this foundation would need to be cautiously measured, preventing any drastic deviations. Nevertheless, the remaining facets of their overall identity presented a considerable void, demanding the infusion of a novel and revitalizing contextual framework.
